From Idea to MVP: Making New Products Stick in Maritime
Made is an innovation studio helping maritime and logistic companies move from idea to impact. We combine strategy, design, and technology to create digital and physical products that actually get used. From mapping out context and challenges, to rapid prototyping and building scalable solutions, our goal is simple: make innovation practical, tangible, and valuable in the real world.
Intro case: In maritime, good ideas are never the problem, making them work in practice is. Many initiatives struggle to get beyond the pilot stage, not because the technology isn’t there, but because context and adoption are overlooked. In this talk, we’ll explore how to take a rough idea and shape it into a Minimum Viable Product that actually sticks within an organisation. We’ll share practical approaches, the role of rapid prototyping and AI, and real-world use cases from the field to show how products can move from concept to impact.