Come and Ride Powered by Atrium
Come and Ride
Over the course of these two days at the trade fair, we are inviting companies to send their best driver. The prize? Eternal fame and the title of ‘Industry’s Best Host’. Candidates will be judged not only on their driving skills, but also on their ability to put on a top-class welcome.
The Menu (The Course)
Our “kitchens” (our partners’ forklift trucks) are ready to serve up a three-course meal that would make even the most discerning judge’s mouth water:
- Aperitif – The Liquid Slalom: A slalom course with a tray of filled glasses on the forks. Who can keep it dry and not lose a drop of their dignity?
- Main course – The High-Rise Operation: With pinpoint accuracy, pluck a “Mystery Box” from a 6-metre-high rack. One tremor and the sauce will end up on the mast!
- Dessert – The Signature Snack: The driver parks his vehicle and serves the judges a local speciality or company snack. Presentation is everything!
Atmosphere, conviviality and… The Attributes Box!
A good host prepares in advance. That’s why we provide an Props Box. Does the driver want to transform their forklift into a mobile disco with LED strips and party music? Or will they opt for a smart dinner look with a chef’s hat and bow ties? The more atmosphere the driver creates, the higher the marks from the judges.
And of course… after the race, there’s no escaping the Confessional. Here, the driver can speak his mind, unfiltered, about the car, the competition and the (sometimes unforgiving) judges.
Participating companies
