The world of transport and logistics never stands still. Digitization, sustainability, and changing markets demand agile and future-oriented solutions. But true innovation does not start with technology, but with the way you look at challenges. Designers help companies to shift that perspective.

In this session, Flanders District of Creativity shows how collaboration with designers leads to smart, efficient, and often unexpected innovations. Based on three illustrative cases, you will get a behind-the-scenes look at companies that worked with designers to radically strengthen their processes, infrastructure, or services.

Whether it’s about optimising, improving or rethinking, design is a powerful driver of change. By starting with the user and the context, designers arrive at solutions that really work. With Behind the Design: Cases that Move, we want to inspire companies in the logistics and transport sector to discover the power of design and take the step towards design-driven innovation themselves.

Program:
15u00 – 15u10 : Intro Flanders District of Creativity
15u10 – 15u25 :  Pars Pro Toto (Bruno Van Son)
15u25 – 15u40 : Made (Joos Van den Bergh & Nick Heeren)
15u40 – 15u55 : return2sender (Johan Bonner)
15u55 – 16u00 : Slot FDC