Core Responsibilities Include
– Manage and maintain different solution pages on the Descartes websites.
– Improve organic results from the website by optimizing existing pages and creating SEO-friendly creative media (text, images, video, audio, etc.)
– Develop and implement digital marketing campaigns and build landing pages for these targeted campaigns.
– Manage SEA/online advertising channels (Google Ads, LinkedIn Ads).
– Manage and maintain the social media platforms of the company to raise brand awareness and enforce our social media presence. Creation of Social media posts (copy + graphic design based on templates).
– Analyse the results of online efforts and experiments and flag possibilities for improvement.
Experience & Skills
– You have a minimum of 2 years of hands-on experience in digital marketing.
– Excellent knowledge of English & German is a MUST. Knowledge of French would be a bonus.
– Basic knowledge HTML & CSS.
– Good knowledge of SEO/SEA. You are analytical and able to set up reporting for your keywords, ads, landing pages and their conversion.
– Good copywriting skills.
– You have group collaboration skills as well as the ability to work independently and under deadline constraints, overseeing a large number of projects and activities.
– You are a flexible and independent professional. You don’t mind shifting priorities and planning if needed. You can take on a project and look for answers and solutions when you’re stuck.
Our offer
– Work for the rapidly growing global organization, founded in Canada, with several European offices.
– Full-time position.
– Lots of learning opportunities with new tools like 6Sense and Folloze
– An environment where you have the possibility to take responsibility.
– Hybrid or remote working model
