Founder & CEO – Hyperfox
AI in Logistics and Supply Chain: 14:00-14:20 AI in Order Management: From Manual Order Entry to Autonomous Customer Operations
- B2B distributors still receive most of their orders through unstructured channels: email, PDF, portals, WhatsApp, voice. The order desk has long been the translation layer between the customer and the ERP, and the bottleneck of the business.
- AI is rewriting that role. The first wave automates the translation itself: reading every format, mapping customer-specific codes, validating against the contract, and routing clean orders into Business Central, SAP, Odoo or Exact in under 30 seconds. The second wave goes further: the same layer that processes orders becomes the early-warning system for the commercial team, surfacing churn risk and contract gaps before they hit the P&L.